Data issues when integrating a SaaS with a CRM system

When integrating different systems, the data details are important to understand and mitigate. An example would be integrating an industry specific SaaS application with a CRM-SFA backend which manages the relevant client data. Some key areas to consider when looking at data integration will include:

1. Data Type Mismatches:

  • Different Data Representations: A SaaS and backend CRM might represent the same data type (e.g., dates, numbers, currency) in different formats. For example:
    • Dates: SaaS might use “YYYY-MM-DD,” while the CRM uses “MM/DD/YYYY.”
    • Numbers: SaaS might use decimal points, while the CRM uses commas as separators.
  • Data Type Precision: There might be differences in the precision of data types. For example, a number field in the SaaS might allow for more decimal places than the corresponding field in the CRM, leading to data truncation or rounding issues.

2. Data Structure Differences:

  • Object Structures: The way data is structured into objects or records might differ between the two systems. For instance:
    • The SaaS front end might use nested JSON objects, while most backend CRMs uses a flat table structure.
    • The naming conventions for fields or attributes might vary.
  • Data Relationships: The way data relationships are defined might be different. For example:
    • SaaS might use explicit foreign keys, while the CRM relies on implicit relationships or lookup fields.

3. Data Encoding and Character Sets:

  • Character Encoding: SaaS and the CRM might use different character encodings (e.g., UTF-8, ISO-8859-1). This can lead to issues with special characters or accented letters.
  • Data Serialization: The way data is serialized (e.g., JSON, XML) might differ. This can cause problems when exchanging data between the systems.

4. Data Validation and Constraints:

  • Validation Rules: SaaS and the CRM might have different data validation rules. For example:
    • SaaS might enforce a minimum length for a field, while the CRM does not.
    • CRM might have specific data constraints (e.g., unique keys, required fields) that the SaaS does not.
  • Data Constraints: The way data constraints are defined might be different. For example:
    • SaaS might use regular expressions for data validation, while the CRM uses database constraints.

5. Data Transformation and Mapping:

  • Data Mapping: The process of mapping data from Instanda to the CRM (or vice versa) can be complex, especially if there are significant differences in data structures or formats.
  • Data Transformation: Data might need to be transformed or manipulated to fit the target system’s format. This can involve:
    • Converting data types
    • Formatting dates or numbers
    • Concatenating or splitting strings
    • Applying business logic or calculations

Mitigation Strategies:

  • API Design and Documentation: Ensure that the APIs used for integration are well-designed and documented, clearly specifying the data formats and structures.
  • Data Transformation Tools: Use data transformation tools or middleware to handle data format conversions and mappings.
  • Data Validation and Testing: Implement thorough data validation and testing to identify and resolve data format issues.
  • Data Governance: Establish data governance policies and procedures to ensure data consistency and quality.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.